Strategic CMF for Aviation and Advanced Mobility
An independent partner to airlines, design studios, completion centres and interior programmes, turning brand ambition into a certifiable, supplier-ready cabin, and holding that intent intact through to entry into service.
A practice at the meeting point of brand, material and cabin.
I work alongside airlines, design studios and interior programmes as an external CMF (Colour, Material and Finish) and brand experience consultant, and deliver for completion centres. The role is to establish the colour, material and finish layer that carries a cabin's identity from first intent to industrial reality.
The remit spans commercial aviation, private aviation and advanced mobility. Across all three the discipline is the same: protect the idea through every constraint it has to survive, from weight and cost to certification, supply and time.
An outcome, not an hourly
CMF as a defined outcome, not billed by the hour. You buy the result, not my time.
I work alongside airlines, design studios, completion centres and interior programmes as an external CMF and brand experience consultant, in defined, outcome-based engagements that scale with the project. Taken singly, or as one continuous system. Scope and fee are defined per engagement, never published from a menu.
Direction
Setting the CMF and brand intent: who the cabin is for, what it should feel like, and the material logic that will carry it.
Specification
Turning that intent into a buildable, supplier-ready document, precise enough to procure against and honest about what aviation allows.
Guardianship
Holding the intent as it meets change, suppliers and industrial reality, where good decisions quietly erode under pressure, so it arrives intact.
A short diagnostic
A focused, low-commitment format for one-off reviews and milestone decisions: a fast, senior read on where the highest-impact CMF opportunities and risks sit, before any larger engagement is scoped.
What I bring
More than twelve years across Airbus cabin programmes (A320, A330 and A350) and eVTOL development at Lilium: aviation CMF architecture, perceived-quality direction, certification awareness, and a working supplier network across leather, textile, veneer, plating and translucent materials.
What it is not
No embedded staffing, no operational execution inside your team, no replacement of the studio's design authorship. I establish and hold the CMF layer so the cabin intent survives development, supplier interfaces and industrial constraints.
Quality lives in the junction, where one material meets another, and intent meets tolerance.
How a cabin intent is kept alive
Read the ambition
Find the north star and the perceived-quality risks worth solving: what the cabin must say, and where it is most likely to fail.
Compose the system
Build the palette architecture, material families and finish hierarchy, coherent across zones, and across the cabin's life.
Resolve in the round
Translate the system into seats, surfaces and junctions, tested as a felt experience, not a board on a wall.
Hold the line
Finish standards, sample governance and feasibility loops with engineering, procurement and suppliers, so intent survives.
Three engagements, told plainly
Two are drawn from real programme experience, at Airbus and at Lilium; the third is an illustrative private-aviation scenario.
Cabin branding and customisation
Translate a carrier's cultural narrative into differentiated CMF across cabin touchpoints, without breaking certification boundaries or fleet-wide consistency.
- Distil narrative into a CMF language and signature touchpoints
- Build a palette and finish hierarchy repeatable across families
- Align intent with engineering, certification and supplier reality
- A brand-coherent cabin identity within industrial discipline
- Repeatable, certifiable CMF logic that holds across the fleet
eVTOL CMF architecture
Define a CMF strategy and customisation logic for next-generation mobility under extreme weight, certification and supplier-maturity constraints.
- Set a CMF architecture from concept through development logic
- Structure customisation that scales without weight or compliance cost
- De-risk material choices against an immature supplier base
- A coherent cabin product offer ready for supplier-facing development
- Material decisions defensible against weight and certification limits
Specification advisory
Support a premium, durable material direction for a highly customised private cabin, balancing long-term value, deliverability and maintenance logic.
- Curate a durable, serviceable material direction with provenance
- Define finish standards and variation limits for high-wear touchpoints
- Structure documentation for governance and resale confidence
- Premium intent that stays serviceable and defensible over time
- Specification discipline that stabilises lead times and protects value
For a closer read
The strongest programme evidence first, then the consulting model, then the broader visual portfolio, drawing on real experience across commercial cabin and eVTOL programmes.
Selected Programmes
The clearest proof of programme-level seniority: brand intent, CMF direction, customisation logic and industrial feasibility aligned across commercial cabin and eVTOL contexts.
Advisory Approach
A concise overview of my consulting offer across strategic CMF, cabin interiors and brand experience for aviation and advanced mobility. It shows how I support design definition, supplier alignment and certifiable product decisions.
CMF and Interior Design Portfolio
Selected design work showing visual language, material storytelling and broader CMF exploration across cabin and mobility contexts.
The two terms the
work answers to
Brand experience is the felt journey of the cabin, for the client and for the operation alike: the spaces of use that make a cabin work in service, considered as carefully as the passenger's own comfort. Perceived quality is the evidence of care a hand can read: material honesty, finish and tactile detail.
Twelve years and more, turning ambition into industrial reality
Jorge de Luis is an independent CMF and brand experience consultant based in Hannover, Germany, working with airlines, design studios, completion centres and interior programmes across aviation and premium mobility.
His background spans cabin programmes at Airbus, where he contributed to cabin branding definition and CMF customisation across the A320, A330 and A350 families, and eVTOL development at Lilium, where he helped structure the CMF strategy and cabin product offer from early concept through supplier-facing development logic.
Available internationally for focused advisory engagements, on-site workshops and programme reviews.
Private-aviation direction
Certified-cabin and eVTOL CMF rigour, increasingly directed toward private and VVIP aviation, where discretion, provenance, serviceability and lasting value carry the most weight.
Cross-functional leadership
Alignment across design, engineering, procurement, certification, suppliers and commercial, translating customer ambition into industrial boundaries and coherent execution frameworks.
Regulated-environment depth
Across Airbus cabin programmes and eVTOL development at Lilium: CMF governance and brand-to-cabin translation inside certified product environments.
VICEROY
VICEROY is my own design study: an ultra-private cabin conceived around an authored archetype, an owner who prizes permanence over spectacle and whose cabin reads as an extension of his judgment. It is a glimpse of how I think about material, light and restraint.
The full study, with its Quiet Chiaroscuro palette and material world, will follow.
Request a private consultation
Whether you are defining a new cabin offer, sharpening a premium customisation logic, or aligning material decisions with programme reality, I can help identify the highest-impact CMF opportunities.
Discuss your vision