Strategic CMF & Brand Experience
Where Visionary Design Meets Aerospace Excellence
Defining the next generation of cabin experiences through technical mastery and sensory CMF strategy.
Request a Private Consultation
Defining the next generation of cabin experiences through technical mastery and sensory CMF strategy.
Request a Private Consultation
Bespoke Material Curation & Sensory Identity. I define the material, colour, and finish strategy that expresses your identity across every touchpoint—from concept narrative to certifiable specifications.
Supplier-ready execution. I bridge design intent and production reality—managing finish standards, sample approval loops, and feasibility across weight, cost, certification, and supply chain.
Strategic Technical Oversight & Risk Mitigation. I focus on longevity, repairability, traceability, and trim-efficient procurement—choices that are measurable, defensible, and executable.
12+ years across A320/A330/A350 families at Airbus and eVTOL development at Lilium. Customisation governance, option catalogues, brand-to-cabin translation for 30+ airline customers.
UHNW cabin advisory for family offices, completion centres, and flight departments. Discrete specification with provenance, resale readiness, and operational serviceability.
Stakeholder alignment across Design, Engineering, Procurement, Certification, and Sales. I translate customer ambition into industrial constraints and certifiable outcomes.
Rapid assessment of your current CMF architecture, supplier readiness, and perceived quality risks. Deliverables: quick-win opportunities, risk roadmap, and prioritised action plan aligned with programme timelines.
Full CMF strategy development from brand brief to supplier-ready specifications. Deliverables: CMF vision deck, palette architecture, signature touchpoints, master sample plan, and feasibility validation with engineering and procurement.
Continuous CMF governance throughout development and certification. Monthly reviews covering supplier approvals, quality alignment, customer configurations, issue resolution, and industrialisation readiness.
Translate cultural narrative into differentiated CMF for a regional carrier across A320/A330 families while maintaining Airbus industrial standards and certification constraints.
Build CMF strategy and customisation framework for next-generation mobility from early concept to production-ready offer under extreme weight and certification constraints.
Define sustainable luxury specification for UHNW business jet owner—balancing timeless design, completion deliverability, and resale value preservation.
I help airlines, OEMs, and private aviation teams define and industrialise CMF strategies that are brand-coherent, certifiable, and supplier-ready. My focus is the intersection of premium perceived quality, execution certainty, and practical sustainability across the full lifecycle.
At Airbus, I led cabin branding definition and CMF customisation across A320/A330/A350 families for 30+ airline customers. At Lilium, I built the CMF strategy and cabin product offer for an eVTOL from early concept to production-ready catalogue, managing 35+ suppliers.
Based in Hannover, Germany. Available internationally for on-site workshops, completion centre reviews, and programme advisory.
Discreet consultation to align priorities, aircraft type, programme scope, and ambition level. Whether you're defining a new cabin offer or refining an existing one, we'll identify the highest-impact opportunities.
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